In March 2018, the Japan External Trade Organization (JETRO) held a “Healthy Lifestyle Exhibition in Jakarta” in Jakarta, Indonesia, to introduce Japan’s health-related products and services to local consumers. Sports-related products and services were on display, and professional athletes from Japan put on performances, sending a message about the attractiveness of Japanese sports to the 130,000 people in attendance.

A total of 53 companies took part, displaying healthy lifestyle and sports-related products and services in the exhibition area and the stage where hands-on experiences were offered.
On the stage, PR videos showed Sports for Tomorrow, the popularization of sports for people with disabilities in Tokyo, and the J League to the 43,000 Indonesians in attendance. The venue was alive with activity. A freestyle football word champ and No. 1 ranked flatland BMX competitor performed, the Okayama Seagulls played volleyball, and rugby players from Ryutsu Keizai University held a rugby workshop in anticipation of the 2019 Rugby World Cup in Japan. About 1,200 local children participated in a kick target event held with J League’s Omiya Ardija.